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Painting the meadow

Ads that pay for themselves.

I'm Sanket Padekar. I run performance marketing for brands, and share what I learn about ads and AI on YouTube and Instagram.

See my workWatch on YouTube
  • In performance marketing since 2015
  • 300+ clients
  • Founder, ROI Magnet

What I do

Three paths, all starting from the same idea: measure everything, then share what works.

  • Performance marketing

    Meta, Google and Amazon ads, measured on return on investment and nothing softer.

    See campaign work

  • AI content

    Videos and posts on using AI in marketing, shared on YouTube and Instagram.

    See AI content

  • Built with AI

    Small tools and experiments I vibe-code with AI, then put in front of real users.

    See the tools

Will my ads pay for themselves?

Put in your own numbers and see where you'd land after the ad bill.

Worked example: ₹1,00,000 a month on ads, an average order of ₹1,500, a 3× return on ad spend and a 40% gross margin.

At 3×, your ads pay for themselves, with ₹20,000 left.

Revenue
₹3,00,000
Orders
about 200
Gross profit
₹1,20,000
Profit after ad spend
₹20,000
Break-even ROAS
2.5×

An estimate to start a conversation, not a guarantee.

Talk through my numbers

Selected work

Chai Point

The problem. App installs were expensive and most buyers ordered only once.

The outcome. Sample: cost per install down 38% and repeat orders up 22% in 10 weeks.

Sample — replace with real numbers

Tendercuts

Problem. Delivery orders dropped off outside the three busiest neighbourhoods.

Outcome. Sample: return on ad spend rose from 2.4 to 4.1 across Meta and Google.

Sample — replace with real numbers

Woolah

Problem. Strong products, but ads were not reaching people who buy gifts.

Outcome. Sample: purchase conversion rate up 1.7 times in two months.

Sample — replace with real numbers

Brands I've worked with

  • Chai Point
  • Tendercuts
  • Woolah
  • Ethnos
  • Urban Space
  • Egoss

Articles and research

Notes from client accounts, tests and tools.

Showing 8 of 8 articles.

Performance marketing in 12 weeks

A hands-on course where you learn the theory first, then run real ad accounts under my guidance. You finish with a portfolio project and a certificate.

Who it's for

  • Engineering freshers
  • MBA students
  • Graduates
  • Career changers

How the 12 weeks unfold

  1. Month 1

    Theory and fundamentals

    Meta, Google, Amazon PPC and the quantitative methods behind good decisions.

  2. Month 2

    Hands-on with 1 to 2 live accounts

    Advanced campaign management, optimization, creative strategy and client reporting.

  3. Month 3

    Hands-on with 2 to 3 accounts

    Scaling, troubleshooting, case studies, then your final project and certification.

Tools you will use

  • Meta Ads
  • Google Ads
  • Amazon PPC
  • GA4
  • MS Clarity
  • ChatGPT
  • Ads Library
  • Search Console

Enquire about the course

Step 1 of 2

I'll get back to you personally. Fees and payment are handled directly with me.

Hi, I'm Sanket

I run ROI Magnet, a performance marketing agency in Pune. I've been working in this industry since 2015, helped three agencies grow, and worked with more than 300 clients, managing ads on Meta, Google, Amazon and Criteo.

These days I also make AI and performance marketing content on YouTube and Instagram, vibe-code small tools with AI, and teach a 12-week course for people who want to start a career in this field.

If you'd like to talk through your ads, your content or the course, I'm happy to hear from you.